Explore The Influence Of The Women's Knitting Dress Product Differentiation Strategy To The Brand Upgrade

With the improvement of living standards of consumers and the gradual transformation of aesthetic ideas, There is growing concern about the brand of knitted garments, and demand is also growing, The consumer-oriented power of the brand has become pronounced.However, the competitive of knitting women brand market increasingly, The phenomenon of product convergence development is serious. In order to meet growing consumer demand and achieve the strategic objectives of the brand upgrade, product design level and brand value needs to be improved, Implement differentiation is the only way to develop. Therefore, the article which research the influence of the women knitting dress product differentiation strategy to the brand upgrades, is of great significance.The article discussed the relationship between the "knitting dress product variation development" and "knitting dress brand upgrade", Based on women knitted products features and design elements and do the research from fashion design aesthetics and China's knitted garment market. contrast and graphic mutual confirmation as the main way to compare the knitting product of fashion brands which domestic and abroad, and pointed out its for the impact of brand upgrade. Among them, based on comparative research part domestic and foreign well-known knitting women's clothing brands, select each brand relying on nearly three years in the hundreds of product as the research basis, through comparing and spot check of domestic and foreign knitting dress products respectively a quantitative analysis of the research and development characteristics.Firstly, the knitting dress product classification, characteristics and present situation of China's knitting dress market was reviewed, analyzed them and pointed out the deficiencies of knitting dress brand development; And then Summarized the Similarities and differences between the domestic knitting dress brands and foreign knitting dress brands, Perspective the weaknesses and development points of brand upgrades from product differentiation development.Article summarized the methods and key points of knitting women dress product differentiation development, And pointed out that product differentiation approach took the positive impact for brand upgrade.Eventually got full-text conclusion.In the course of this project, through investigation and participation in combination with practice, combined planning and design art, Thinking of the design phase of the surface knitted garment accessories, apparel accessories, color matching, organizational change,store displays, promotional strategies, service mode, distribution channels and other factors, The article has carefully analyzed the influence of product differentiation development for brand planning and brand upgrade. seeks to provide some real and specific reference for China knitting garment industry. The research will has a positive significance for further build the brand.