Research On Marketing Strategy Of Xinyang Women 's Company

With the rapid development of Chinese e With the changing of people’s life concept, people’s demand for clothing is increasingly diversified, so, China’s clothing consumption has great potential, this change brings new opportunities and challenges, also faces a more severe test, at the same time, since China’s accession to the WTO, China’s opening up, opening up, continue to deepen, a number of foreign companies targeting the time into our country, the clothing market competition can be used to describe. In the face of the double impact of the domestic and international garment enterprises, Xinyang women will take marketing strategies of how to keep pace with the times to improve their own survival and development ability, thereby expanding the Xinyang women in the domestic and international influence, Xinyang women is currently facing major problems.The relevant theoretical research of marketing strategy in the majority of research scholars at home and abroad based on, first of all from the target market, product positioning, sales channels, products and services, marketing and other aspects analysis the marketing situation of Xinyang women; from the store profits, pricing, target marketing strategy, market positioning, channel maintenance, product promotion and other aspects pointed out Xinyang women’s marketing problems; and analyzes the formation reasons mainly include shop profit amounted to less than expected, pricing strategy mistakes, the goal of marketing strategy is not clear, not accurate market positioning, sales channels and maintenance, advertising plan. Secondly, from the angle of macro- and industry environment analysis of combing the Xinyang fashion company faces the advantages, disadvantages, opportunities and challenges. Finally, on the market segmentation and market positioning of Xinyang fashion clothing company, put forward the Xinyang women in the aspects of product, price, channel, promotion and other marketing strategy and marketing strategy for the implementation of security measures.