The Expression Of The Sex Consciousness During Modernized Process Of Chinese Women's Dress

The rising fashion industry in our country, colliding with the multi-culture exchange, has formed the big background of current women's dress in conformity with the international tide. In the competitive and changeful women's dress markets, how to combine historical culture venation with the international fashion tide organically, understand the mentality of female consumes, and realize different and characteristic design and selling allocation, has become the problem for the fashion designers to solve urgently.With the foundation of materialistic history and development view, drawing the research results of sociology, aesthetics and philosophy, and starting with the conception of sex consciousness and the self-cognition's social causes, such as social guiding, economy condition, educational situation, outside culture and family structure, the development venation of female consciousness in our country is analysed, the accomplishment and deficiency in the development are estimated, and the correspondence relation between the social outside causes and the modernized process of women's dress is evaluated in this paper.It is pointed out that in order to provide a valuable guide to analyse the design trend of nowadays women's dress, it is important to understand scientifically the causes and process of women's dress modernization further. The women's dress modernization in our country is the matter carrier of female consciousness development, and the mentality cause is the essential factor of female consciousness development, so it has an intense causal relationship between female consciousness and women's dress modernization course. The process of women's dress modernization in our country matches the basic venation, that is from the conservative self-deprecating station in the traditional phase to the individuality liberation, and to the group liberation, and finally to the personality liberation and tradition reverting in modern phase.In this paper, the effect of social outside conditions to female consciousness development in different phases of women's dress modernization process is estimated, the relationship of the women's dress change and the female consciousness development in each lever is evaluated, and the practical pertinent measures of healthy female consciousness and clothing behavior in modern times are proposed.