Research In The Cosmetics Retail Models And Operating Characteristics Based On The Changs In Consumer Behavior

After 10 years of market baptism, cosmetics retail market, especially the cosmetics retail margins from the beginning, and gradually evolved into one of today's mainstream channels, he became a central plains of the many manufacturers"to land"。Currently the industry is that the daily chemical products,especiallyics,channel market,the current situation is relatively stable,that is:department store channel has been occupied by foreign brands,in the primary market department stores,difficult to find the brand within the information counter trace,even if there are,most are just to enhance the brand image of it,but do not talk about money this almost impossible task .As a new channel-Cosmetics stores, of course,he is not traditional retail stores, and is currently not mature because of their own development,not standardized,so there is no cause too much attention to foreign brands,with a special type of outlet increasing number of retail sales patterns,and consumer groups,more and more radiation,so foreign,domestic enterprises,SMEs,emerging brands also rushed to the road.How to survive the fierce competition and get into a number of the most important issue facing the cosmetics retail,cosmetics Duiyu current domestic channels of mostly on shopping counters,shops,beauty salons and other terminal on is still a lack of system support I was from the cosmetics retail channel status and development trend analysis of consumer behavior by understanding the changes in retail patterns were compared from the cosmetic and operating characteristics of the research to solve practical problem.This total in seven chapters,the first chapter is an introduction,leads to the background and significance of topics ,as well as the content of this thesis,the scope and methods.Chapter from marketing,consumer behavior and coustomer relationship management,briefly addressed the concern of cosmetic operations.ChapterⅢof the form from the consumer trend and cosmetics consumer spending characteristics, analyzes the cosmetics market, changes in consumer behavior, consumption characteristics of women at the same time leads to strategic analysis.ChapterⅣintroduces cosmetics retail models and research, while cosmetics specialty store,cosmetic stores and cosmetics shops,cosmetics,compared fourth-class Yetai features.ChapterⅤof market segmentation as a basis for a detailed decription of characteristics, management and operational strategies. ChapterⅥis simple, effective realization and protection of the retail model described method. At the end of ChapterⅦsummarizes the conclusions of this research, and the future work prospects.