Research On Customer Sales Satisfaction Of Faw-Mazda

As the Chinese economy for the rapid development, China's automobile market from scratch, from the major the car factory had to China as strategic market. China's automobile market, thus speeding up the stage of the changes in the past 30 years past the developed countries the developing history of 70 years. All the brand has begun to focus on customer satisfaction, customer loyalty and localized marketing, and the more customers.The research for international and domestic the mainstream of satisfaction derived and evaluation model, and from Mazda development in China's realities, analyze the influence of the satisfaction of satisfaction measurements, the evaluation model of satisfaction and model of customer satisfaction, JDPower company in the Asia-pacific region to promote the satisfaction of the model, using experts on the value of the statistical model law, the dual or to the Faw-Mazda in the sales, indicators and the gap between the factors influencing.The main sections are as follows:Chapter I: General theory described customer satisfaction, and satisfaction strategies on corporate, social significance; Chapter II: Elaborate the results of theoretical studies associated with satisfaction; Chapter III: Construction of FAW Mazda sales satisfaction study model; Chapter IV: The research results were analyzed to identify six priority improvement targets; Chapter V: Enhance strategic proposals from the management system and concrete measures to improve the angle of FAW-Mazda sales satisfaction.