Automotive Industry, Customer Satisfaction Evaluation

This text is center with the customer satisfaction, It studies and analysises the concepts and theories about the satisfaction.This text analysises several kinds methods of measuring satisfaction,At the same time,this text thinks the characteristics of auto calling,it gives the method of measuring satisfaction in auto calling ,Last it gives the example of measuring the customer satisfaction of faw-volkswagen .Ltd.The full text is divided into four chapters,Chapter 1: talking about the background the concepts the meaning of the satisfaction.Chapter 2: The basic theory and method of measuring the customer satisfaction.Chapter 3: It gives the method of measuring the customer satisfaction in auto calling.Chapter 4: Example: it gives the example of measuring the customer satisfaction of Faw-volkswagen. ltd.