The Research On Maketing Strategy Of Yueyang Yuetai Science And Technology Ltd.,Co

The net increase part of Chinese farmers'per capita income, about 40% of which comes from animal husbandry, so as the animal feed industry occupies an important strategic position in solving the "three rural issues". And feed industry itself had the new market segmentation tendency. Simultaneously, the YueYang YueTai company also experienced negative growth, a serious loss of staff, a quickly increasing of marketing cost and other issues, which lies in the present marketing strategy unable to adapt the market change and the demand of culturist, so the YueTai company needs to formulate the variation marketing strategy to instruct the future marketing work, which will reduce marketing costs, increase culturist and dealer's satisfaction, promote company competitiveness, then cause the company to obtain profit above the profession average level.Based on the above issues, this article quoted the Porter's"five competing strength"model, observed the supplier, the dealer, the culturist and the competitor in a profession view, sought the necessity and the feasibility of formulating the variation marketing strategy. Analysis showed that the feed industry has good prospects, the farmers'demand shows new characteristics , the competitors exists inaccurate positioning, and this will provide market-oriented and opportunities for Yueyang to adjust the marketing strategies. Based on this analysis, this article in accordance with market segmentation, target market selection and market positioning theory, combined with the company's capacity and resources, assesses and selects the soil miscellaneous retail and specialized households pig market with development potential, and according to market research of target market analysis of farmers preferences in light of competitor's market position, to provide support for the follow-up of differentiated marketing strategy. Differentiated product marketing strategies start on pricing, channels, marketing, and services, and advocate the company's products in different varieties, brands, pricing standards, promotion policies, promotions and sales channels, such as the way to serve the market segments to meet the breeding preferences of different households in the purchase and marketing have always stressed service-oriented and seek with the fish farmers and dealers to establish long-term relationship between the channels to reduce conflict, enhance customer value.At the same time, feed the whole business, this paper, the theoretical derivation and empirical studies of marketing strategy decision-making model, can be a wide range of reference for China's animal feed, and provide management proposals to the enterprises for enhancing the competitiveness into the international market.