By the 30 years reformation, based on the instruction of government policy, domestic automotive enterprises have changed their operation from planned economy to market economy along with the market opening to outside and foreign brand entering. For developing automobile technology rapidly, domestic enterprises take ways by building JV Company or buying technology. Along with rapid growth, China has become the No.3 automobile production country till to 2007, but the fact is that China just become a big production country, not a real strong country in terms of technology. For the key technology we still rely on foreign countries. This is a key problem to domestic auto-enterprises.There are two factors which play roles on everything: internal and external. The internal factor plays a key role and external factor is the second reason. To the key problem occurred on domestic auto-enterprises, they didn't have technical strategy to led them paying attention on absorbing technology is the internal factor, lacking of instruction and adjustment from government is the external factor. So for solving problem, building technical strategy concept and executing it is the root method to solve this problem. Technical strategy is the core of enterprise operation which it is closely related to build core competition.For technical strategy selection the internal and external environment of enterprise, the macro-industry policy, industry evolution and operation strategy are all key factors that should be considered. After setting up technical strategy, effective execution is very important. To ensure technical strategy to be realized, enterprises have to build an organization to make it going on efficient; management team plays a big role for coordinating the relation of internal department; an effective evaluation system can encourage employee work actively; connecting technical and sales marketing together is the right way technical strategy reaching the final value. Finally, due to the market dynamic, a tracking and adjustment system is necessary to keep technical strategy going in correct direction. |