| China's financial market demand along with the development of economy increasingly soared, and guarantee the company because of its unique role in the financial markets, become the indispensable "lubricant". But with economic development, guarantee the company's rapid development at the same time, are faced with increasingly fierce competition.This article is to investigate competitive strategy as collateral industry leading enterprises of Shenzhen H high-tech investment guarantee investment Co., LTD. (hereinafter referred to as H guarantee companies) in the future developing should take the strategy. First the author the development of the industry at home and abroad, guarantee system and external market research, so as to guarantee the development trend of the industry has a relatively clear understanding, a good reference. Then the author guarantee company ever to H development, strategic objectives are introduced, and to use the 7S strategy model McKinsey made strategic analysis, then use bowman "strategic clock" theory for H guarantee companies choose appropriate competition strategy, think H guarantee companies have implemented a service differentiation and human resource cost leadership strategy of combining ability of hybrid, the mixed strategy is currently the most suitable for guarantee company strategy. H The end of the article purposefully presents H guarantee companies smooth implementation strategies need to safeguard measures, including based on risk prevention and control, talent training system establishment, perfect market strategic safeguard measures. Keeping a H guarantee companies in domestic financing guarantee industry in leading position, increased market share and improve its competitive advantage. |
PDF Full Text Request