Shenyang Wanke Real Estate Company Relationship Marketing Strategy

In the recent years, marketing a new development is the relationship marketing, relationship marketing and marketing before the biggest difference is: Corporate in-house corporate marketing controllable factor is the essence of which is the traditional view of marketing theory. Through the dynamic process of product sales reflects the uncontrollable external factors to accomplish; the parties involved to establish cooperative relations of mutual trust (generalized relationship marketing thinking) is the relationship marketing emphasis on marketing to customers and transactions for creating ( Identify and build relationships) as the focus, the existing maintenance and consolidation of relations is a top priority. Not only for general corporate relationship marketing, relationship marketing is more suitable for the real estate business. However, stakeholders of both selected elements are different.In this paper, Vanke in marketing a variety of issues when a targeted recommendations and program design, not only conducive to the long-term development of China Vanke, the better for other real estate companies provide marketing ideas and proposals so that the real estate and form a good relationship between customers, and promote healthy and stable development of the real estate industry. In this paper learn the idea of relationship marketing theory and the theory of relationship marketing, real estate, real estate company in Shenyang Vanke status and problems of marketing conducted in-depth analysis to identify the current status of the company marketing the problems and deficiencies, and design appropriate for the problem of relationship marketing programs, while the relationship between groups of Vanke's relationship marketing strategy put forward proposals. This article from the customer's point of view on the current status of marketing analysis and solution design, while the results of the survey questionnaire in Shenyang urban land price, volume, Vanke's performance and price and other important data were analyzed contrast, found that under the current situation in Shenyang, China Vanke's sales of existing shortcomings and problems in current situation. Finally, relations between groups for each proposed targeted relationship marketing strategy .