Study On The Marketing Strategy Of YK Real Estate Company Taohuanyuan Project

Real estate marketing which belongs to cross the content of real estate and marketing strategy,has great meaning of reality to research of real estate marketing strategy.Real estate marketing strategy can help enterprises to deal with fierce competition,to keep stability in the market.Let's really raise to make scientific decision of real estate marketing strategy and help enterprises to build scientific decision of real estate marketing strategy.This paper combined with the case of the project of peach garden of YK real estate company,gives scientific evaluation of marketing and marketing strategy,points out deficiency of the project of peach garden of YK real estate company in the market operation and gives some advice on market segmentation and customer relationship management for the enterprise to adjust sales strategy on the next step.This paper is divided into six parts.The first part is the introduction which explains background and significance to select this topic,and also simply explains the research ideas and methods of the paper.The second part defines the concept of real estate marketing and real estate marketing strategy,and concludes research status of real estate marketing strategy at home and abroad.The third part analyzes marketing environment of the project of peach garden of YK real estate company and introduces the project of peach garden of YK real estate company.The fourth part analyzes marketing strategy of the project of peach garden of YK real estate company,and introduces the brand strategy,price strategy,strategy of marketing media and promotion strategy.The fifth part points out the question in the marketing strategy of the project of peach garden of YK real estate company and analyzes respectively from the aspects of market segmentation and customer relationship management.The sixth part gives some advice on marketing strategy to further improve the project of peach garden of YK real estate company.