Study On The Relationship Marketing Strategy Of China's Real Estate Development Business

After 20 years of development, China's real estate market has experienced from scratch and from small to large course of development. Today, the market environment have taken place in significant change, especially real estate goods from a seller's market to a buyer's market changes, competition in the market has become increasingly fierce.Real estate projects in a strong geographical characteristics, are subject to various market is not foreseeable that the geographical environment and environmental impacts, both internal and external are inextricably related. At the same time, before a seller's market, a lot of real estate development enterprises have a weak concept of the market, not the way to marketing choice, resulting in the smooth development of the product can not be sold, a large number of commercial housing backlog. Real estate development enterprises must innovate marketing concept and practice if it want to grow and strong.This article introduced the concept of relationship marketing of real estate development enterprises, through the innovative concept of marketing and trading of traditional marketing limitations on the real estate development enterprises in the face of fierce competition in the market environment, to solve the existing problem of marketing, the implementation of the inevitability of relationship marketing.Real estate development is a complicated systematic project, need to coordinate various internal and external relations and consolidating the friendly relations between the parties and to optimize the real estate development enterprises is an important part of marketing. This paper discusses real estate development companies and suppliers, and maintain good relations prior to integration, we must extensively with suppliers to establish close cooperation between the partners, to obtain from the supply side the most powerful support; the marketing strategy between real estate development company and rival should be cooperation and competition, multi-win-win results through cooperation with competitors to help businesses expand market space;Customer satisfaction with the implementation of strategies, to develop good customer loyalty, and elaborated on the method of handling customer complaints and procedures for internal staff fully respected and do a good job of internal marketing at the same time take into account the relationship between the affected parties and finally to China The real estate industry leader - Vanke property to the analysis of relationship marketing and analytical Sijihuacheng project. This article hopes to provide certain information to China's real estate development business , to promote real estate development companies for the further development of relationship marketing, so as to lay the foundation for the development and expansion.