Competitive Advantage Research Of Chinese Type Fast Food Enterprises

With the improvement of people's living standards and the concept of change, fast food has been gradually integrated into the lives of ordinary citizens. Eating out for modern urban people is not only a fashion, but also enjoying the leisure lifestyle. Since the McDonald's has been introduced into China, people embrace concept way with emphasis on the enjoyment of life and the emergence of sophisticated dining, so Chinese fast food enterprises are also booming. Today's Western-style fast-food accounts for the majority of the Chinese fast-food market share. Originally the development of Chinese fast food should has the advantages of localization and cheap. so we have to analyze how Chinese-style fast-food market is gradually expanding in China. The objective case is to make Chinese fast-food companies attain competitive advantage.In accordance with this "theory comb - Environmental Analysis - Empirical add" logic to start, first of all, by the current situation of China's economic development, we obtained the possibility of fast food in China's development and necessity, and to study the problem of Chinese fast food in the development of fast-food market is not optimistic, and pointed out that the Chinese-style fast food companies are now not satisfactory. in order to reverse the weak market situation, in order to compete with Western-style fast food in a place, you must train with Chinese characteristics, the competitive advantage of Chinese-style fast food companies. Then this issue analyzes the competitive advantage of Chinese fast food shaping means, and a detailed analysis of the problems in Chinese-style fast food for Chinese fast food enterprises. This article focused management of human resources towards the success of the Chinese fast food enterprises competitive advantage; for the type of Chinese fast food too much, the Chinese fast food business operators should stressed standardization; also describes the competitive advantages of other Chinese fast food brand culture, chain operations and marketing. Most unique is to use empirical analysis to quantify the competitive advantage of the various indicators, and then draw the relevant conclusions to guide the development of Chinese fast food business activity.