Shenzhen Chinese Fast Food Industry Currently Develop Report

"Fast food", namely in advance made-up of can quickly provide the customer eats of meal. The fast food chases the traditional dining industry, the cooking a meal of a per door stir-fries vegetables, restaurant and eating place of single soldier battle status, reform to become have the profession turns a social division of labour of profession, relieve from the household chores labor people, satisfy the demand of people modern life rhythm and nourishment and health care consciousness.Since21st century, according to nation statistics the bureau investigate a statistics, our country the fast food industry year sales amount already more than200billion dollars, and quickly develop by20%every year growth speed. Along with the rapid development of Chinese dining business enterprise, Chinese fast food has already been delivering dint. Shenzhen lives rhythm quickly, competition vehemence, work pressure big. Its consumption need to the dining is convenience and fast. But the fast food is attract it to mentally save time to saving energy and winning more time for person in Shenzhen. Last year, the sales amount of dining industry in the whole Shenzhen reached to21billion RMB, among them, the fast food took up90%of the whole dining sales amount in the market share. The special area in Shenzhen, people have a high need to the fast food. Exactly under such an investment environment, the fast food industry of Shenzhen City got a rapid development.Proverbial, in Shenzhen, even if is the highest popularity, powerful Chinese fast food business enterprise, such as Zhen Gongfu, Da Jia Le, the amounts of theirs stores are far less than western fast food shops of McDonald’s, and KFC etc. Chinese fast food scale isn’t enough don’t be just funds and then can work out of problem, also have a lot of technique problems have never solved a check and supervision Chinese fast food business enterprise scale of development. How Chinese fast food business enterprise of Shenzhen City is at with stand firm a step in the competition of western fast food? What is the consumer expectation to Chinese fast food business enterprise in Shenzhen? Where the bottleneck of Chinese fast food business enterprise of Shenzhen is further develop? Taking these questions, we launched this time surveyThis text will induce deductive method and give an account first domestic and international fast food business enterprise development present condition currently, and then though using an analytical method to comparing the Chinese and western fast food, their own strong points and weak points, aim to finding out Chinese fast food business enterprise current issues, taking Shenzhen as an example, though a detailed survey to researching Chinese fast food industry in Shenzhen development, present condition and existence problems, under currently complicated and social economic environment, the Chinese fast food industry internal advantage in our country, bad situation and external opportunity and threat carry on system analysis and find out Chinese fast food business enterprise in Shenzhen develops of checking and supervision factors, development counter plan establish and match a Chinese fast food business enterprise oneself characteristics of Shenzhen, raise it completive strength. Combine an usage to illustrating with an example; the successful management of enumerating local well-known Chinese the fast food catena business enterprise "Zhen Gongfu", supporting theoretical, at last and objectively judge the development trend of Chinese fast food industry, put forward the special development strategy of feature Chinese fast food industry.Though the above analysis research, is the development of Chinese fast food industry to renewing a principle, making use of various growth that is strategic to carrying out its oneself and extended to provide a theory basis, operating the starting point and basic way of thinking competes with western fast food, and set by promoting of Chinese fast food race the industry is quick to developing.