A Study On The Marketing Of Overall Home Furniture And Decoration

The furniture and decorations of the overall home are increasingly becoming another development trend of domestic industry with the rapid development of China's real estate industry and people seeking high-quality home life gradually increased. With its specialization and industrialization, the furniture and decorations of the overall home has also been recognized by more and more customers. As a relatively new type of a development model, the overall home in the domestic market, lack of operation and management of a more mature and well organized management and industry standards and requirements.From the business point of view, combined with the characteristics of the enterprises themselves, studies of household domestic industries in the domestic and international status, development prospects and the overall domestic industry characteristics and market analysis, establish market-oriented enterprise development strategy, combining the characteristics of OEM industry chain, targeted at home in the overall marketing of furniture products and marketing strategies are discussed and studied.This comprehensive, targeted to Z home marketing company as a whole as an example to the whole value chain of production and marketing home industry conducted an in-depth analysis, The implementation of the overall concept for the home, providing a useful reference cases and reference value.