Market Positioning And Marketing Mix Strategy Of Pumps Product Under The Direct Sales Model Of Market

In the face of pumps product market that full huge potential and fierce competition in China, This paper does some shallow exploration about market positioning strategy under the direct sales model of market in order to give some good proposal that can make Chinese enterprises to better understand the market, to develop its own.The author completely analysis and boldly forecast for the Chinese pump market in the past, the status and future and raised the strategy of market positioning and marketing mix under the direct sales model of market through a lot of market research and the practice that Combine the Marketing Management, competition theory, Human Resources Science, Statistics and Finance, and other relevant theoretical knowledge . The author found that the way was suitable for the normal marketing team by testing. Enterprise significantly improved the operational efficiency of the work, save marketing costs, increased market share, marketing return on investment has improved significantly by using the Program. Meanwhile, the paper also made it clear that this method of marketing management of capital investment risk. The author Proposal that pump manufacturers should properly control management process of regional marketing team and professional marketing team according to their own actual conditions.