MJ Comfortable Home Equipment Distributor Marketing Strategy

MJ comfortable family company since it was established in1998, mainly homeheating, central air conditioning and water treatment products, equipment sales agent.MJ comfortable home as the one set up in Sichuan and the development of enterprisesin Chengdu and Sichuan markets continue to consolidate its position in the market tocontinue to increase market share. Considerable profits while competitors far left behindbecome the leading brands in the industry brand agency Enterprise. Why? Whether theenterprise successful combat operation summary of the spread of the value of theexperience? For the proposition that, to be their strategy and tactics, as well asimplementation and protection from the point of view of marketing management toanalyze research concluded. This will have important practical significance in thefurther development of the MJ and comfortable home industry.This article is based primarily on the basic knowledge of marketing, using thecombination of theoretical and practical approach, based on the positioning theory ofAlcatel-Ries and Jack-Trout, Philip-the Kotler market segmentation theory andrelated brand theory, combined with marketing strategy for the implementation of thestrategy and4Cs marketing strategy, MJ comfortable home company to conduct adetailed analysis to identify companies MJ reasons for the success in the market ofChengdu and Sichuan, the summary of its marketing strategy to draw relevantconclusions.First, the article start from the basic theory of marketing, introduced a comfortablehome industry background and MJ basic situation and achievements; then apply thetheory of market segmentation positioning, as well as the theory of Porter summed upthe comfortable home of MJ in Chengdu and Sichuan market to take centralized anddifferentiation fruitful marketing strategy. Based the4Cs theoretical analysis of the MJCompany adopted the effective marketing strategy, for this achievement, the MJCompany implemented safeguards analysis. Through these analyzes, problems exist MJfuture development proposed for the existing problems related to the proposal.MJ comfortable home, for example, analyzed and summarized its way to success, and hope to do the actual delivery of MJ empirical theory enhance, and also hope to findfor reference to help the agents of the same industry enterprises to promote the sounddevelopment of the comfortable home industry entry allow more consumers to feelhealthy, comfortable, ecological, energy-saving concept of life, and to enhance thequality of life and the comforts of home life.