Research On The Operation Strategies Of The Full Service Of Chenzhou Mobile Inc

With the rapid development of the domestic communication market and the restructuring of China telecom industry kicked off , the future trend of full-service operations should be increasingly evident. As a traditional mobile operator, Chenzhou mobile will face unprecedented challenges in moving to meet this challenge, the strategic transformation and developing full-service operations, the deployment of full-service operations strategy and related security measures is imperative.This paper analyzes the current full-service internal and external environment facing the development of the background, summed up the whole business development of foreign operators the experience and lessons learned, study the full operational needs of users in Chenzhou communications market and the status quo with the industry, using SWOT analysis-depth analysis of Chenzhou Mobile Full-service competition in the market situation.And on this based on the Chenzhou mobile full-service operations strategy of focusing through the market-oriented full-service business strategic positioning, a clear target market selection and full-service product planning, strategy, implementation strategy and strategies for the implementation of the safeguard policies.In this paper, customers - products - operations three-dimensional analysis methods to group units, families, and individuals for the horizontal dimensions of the three major market segments, combined with full-service product line, the vertical dimension, respectively, from product planning, marketing, organizational structure , customer relationship management, enterprise culture, put forward specific strategy for the entire business operations, and relying on the full-service operation support platform, trying to present mobile operators to carry out a complete idea of the whole business operations, recommend practical measures for the entire business operations. Customers - Products - Three-dimensional analysis of operations at an early age into the full-service operation of domestic telecommunications enterprises for the first time, will fill a new full-service domestic fill research gaps in marketing mode, the same types of businesses with strong guidance and learn.