Chenzhou Mobile Communications Division Depth Of Mobile Data Services Operating Strategy

Along with the rapid development of domestic communications market and 3G licences issued future mobile data service operation, leading to the development trend of enterprise income is more and more obvious.Facing with 3G services for main rivals, the competitive advantage of Chenzhou Mobile as traditional mobile operators mobile face unprecedented challenges,deployment of mobile data service operation strategies and safeguard measures is imperative.Through analyzing the mobile data service development background and internal and external environments of domestic operating experience and lessons,combining the user needs to move data using Chenzhou Mobile communications market and industry and the status quo,using SWOT analysis Chenzhou Mobile data service market competition situation. Based on data business operation strategy, clear focus on depth of business strategy and business planning and implementation of data and security strategy.Based on user-operation support-the three layer analytical method, from product planning and the user experience,consumer behavior research, brand marketing, business and data during user level, product design and combination, channel,customer service,and innovation to improve regional marketing operational level,relying on the user database measures and knowledge management platform, human resources and enterprise culture,and guarantee to present chain management mechanism, mobile operators in mobile data service depth of operation, and feasible complete the whole business operation. Customer support-operation-three layer analysis method in early into mobile data service operation of domestic communications enterprise in times of first, same type enterprise with strong guidance and reference.In this paper, the research for the next stage of Chenzhou Mobile data service operation clear direction and depth of SWOT analysis method, with the frequently-employed aggrandizement mobile data service advantages, Clear the business growth by reversing type torsional informatization strategy:inexperienced and lack of resources, content, professional and starts to realize", "the winner, A "3", i.e., the role and function of operators to realize "product" mode "operation mode", realize the transformation from vulgar marketing experience marketing and marketing, marketing, precise marketing diversified polymerization, achieve business marketing platform development, focus on the core value, Subdivide user needs data business experience marketing, brand marketing and intensive spread, the second thoughts and measures, in product design, the design in product design, product data business combination, distribution channel, customer service, and innovation to improve regional marketing strategy for the core product level, According to data business design depth operation system, through the establishment of user database, optimization evaluation system, data business deepen cooperation management mode, data of human resources and strengthen data business enterprise culture safeguard etc data business operation support and guarantee depth.