The Study On Development Strategy Of China Tobacco Hunan Industrial Co. Ltd

Tobacco is one of the pillar industries of China's economy. With the development of modern economy, especially after China accessing to WTO, and the gradual formation of global economic integration, it is inevitable to break monopoly and introduce competition to the tobacco industry. Tobacco companies are requires developing at a higher level and implement sustainable development. As a leader of Hunan tobacco industry, it is important for China Tobacco Hunan Industria Co. ltd to adopt effective strategies and maintain invincible in the fierce competitive environment.China Tobacco Hunan Industria Co.ltd was the study object of the paper. First, relevant literatures were reviewed. Then in order to identify the company's realistic basis, internal environment and external environment of the company were analyzed in detail. The SWOT analysis of China Tobacco Hunan Industria Co.ltd was carried out and since its strengths were stronger than weaknesses, and opportunities were bigger than threats, concentric diversification strategy was proposed. Finally specific suggestions on strategy implementation were proposed, for example, organization construction, advanced enterprise culture, technology-based information construction, human resources. The paper provides the idea and framework for strategic management of China Tobacco Hunan Industria Co.ltd and empirical support on strategy theory research.