Age-based 3G Telecom Operators Build Precision Marketing System

In Jan 7,2009,the ministry of industry and information technology of people's republic of china awarded the 3G license plate to three telecoms operator. This significant the 3G age in china. Thenceforward, though the telecoms operator began the intense marketing completion for strive the more customers, the three telecoms operator didn't achieve the objective. Because the three telecoms operator have much same feature in the business and marketing mode, the enterprise occurred the wasting of marketing source, raising of marketing cost and stagnating of profit. The telecoms operator must construct new marketing mode to promote income and profit.Consequently, the telecoms operator's focus of completion is marketing concept in 3G age. They must exploit various products and service base on researching the need of every customer. This is to be called precision marketing. The telecoms operator must motion precision marketing to strive for the more customer, more income and more profit.The telecoms operator's precision marketing is a system, must undergo thus processes; firstly, collecting and arranging data; secondly, subdividing the market; thirdly, providing accurate products and service; fourthly, deciding marketing tactic; finally, evaluating achievements.The telecoms operator's precision marketing must build up the fine and permanently relationship with customer, signify, expanding a customer isn't ending, telecoms operator must strive maintain continuous relationship. It should be exercised in customer service, aim to solve the customer gradating and service gradating. The telecoms operator must integrate the marketing mechanism, aim to raise the marketing performance.