Study Of Higher Vocational College's Brand Building Building

Brand is the products of market development, which was firstly applied in commerce enterprises'competition,As the coming of the new brand era in current education in China, quintessence education has transformed into popular education. Due to the competition among higher schools becomes fiercer and the society sets a higher standard for higher education quality, the sellers'market is changing to buyers'market in higher education, the college which owns a famous brand is much easier to obtain superiority among the fiercely competition in education area. However, there still exist some problems in higher vocational school,such as, lacking brand consciousness in education development, indistinctive features, unclear orientating in running a school and so on。At the initial stage of higher vocational school development,there are such problems as the lacking of new students, qualified teachers and funds,which make higher schools face more challenges and fiercer competition.To win the competition,higher vocational school improve school image,must integrate education resources,enhance education quality, and cultivate its own brand,Exploring the problem of brand cultivation becomes a very significant issue to us.The first chapter analyzes the necessities and possibilities of brand building in higher vocational school. The second chapter analyzes the necessities and possibilities of brand building in higher vocational school. Chapter three discusses the theoretical principle of brand building in higher vocational school, including brand theory, education service marketing theory and high education marketization theory and so on. The fourth chapter based on the current development environment of high education, probing the thought of how to build brand in higher vocational school and its specific strategies. The last chapter discusses the existing problems and the strategies to solve these problems during the brand building process in Wuhan Institute of Technology.