The Implementation Strategy Of Angel Type Venture Capital In The Corporate Strategy Of Diversification

When career building in the core technology can not provide enterprise enough continuing development power, timely promote diversification strategy become the enterprise wise choice. What resource and strategy be used to diversified transformation is worth studying. Based on the enterprise internal technological innovation, compared with external resources of science and technology enterprise executes diversification development, the transformation of scientific and technological achievements is much more complicated. It has more uncertainties to enterprise's future development. Angel type venture investment belongs to a kind of venture investment, it refers to investors who possesses abundant capital invest in high-tech project which is in seed period, having the good market prospect but lack initiated funds, and bear the risk of investment project development failure. This paper uses theoretical reasoning, system analysis, case analysis methods, studied the angel type venture capital and enterprise diversification development relationship, the motivation enterprises launch angel type venture investment, the development strategy enterprise implement angels type venture investment. Angel type venture investment can reduce the financial risk and business risk of the enterprise, be helpful for the implementation of corporation diversification strategy. The impetuses for Enterprises implement angel type venture investment is based on entrepreneurship, corporate social responsibility, corporate social image, the ascension of intrinsic value of the enterprise four dimensions of consideration, and along with different development stage of the enterprise, each dimension emphasis is also different. Enterprise may have the aid of park mode, the enterprise internal entrepreneurial venture investment institutions and incubator cooperative operation mode, manufacture-learning-research cooperation mode to the implementation of the angels type venture investment. By implementing angels type venture investment Shanshan enterprises success realized development strategy. The article put forward corresponding suggestions for enterprise how to utilize the angel type venture investment conducting multi-areas development strategy, and how to build the system arrangement government's guiding angel type venture investment and the environment for enterprises to expand their angel type venture investment.