Marketing Research On Depth Marketing Based On Internet Of Things

In-depth marketing is a strategic ideology with a goal to improve the competitiveness of the company by forging a strong value chain. Confronted with the intense market competition, Enterprise is always sandwiched and squeezed between supplier and distributor. Under this circumstance, how the enterprise survives and develops is not only a issue on its own, but one to the whole industrial chain. The In Depth Marketing is born under this background. where supplier, enterprise and distributor share the information flow, material flow, cash flow and business flow together , a strategic allies was formed with a advanced technology and managerial experience against the other strong competitors. But the issue remains how the allies share their resources? Internet if far from enough. Here comes the internet of things.The Internet of things is a new technology in recently years, it's another technological innovation after Internet. The ultimate goal of The Internet of things is to connect everything universally ,i.e. Network Everything . the Internet of things is not simply a ting to ting connection ,but a intellectual connection . the appearance of Cloud Computing net grid, 3G, IPV6 and intermediate parts has laid a technical foundation for The internet of things. the 3rd party logistics, payment and one card for all, cell phone payment, M2M are the typical samples of internet of things. This thesis mainly discusses the combination of in depth marketing and internet of things as well as its feasibility on how to directly apply it to the end users and how to implement it.The article covers 5 chapters.The first chapter mainly introduces the research background, reach goal , current status and method.The 2nd Chapter: theoretical base for In depth Marketing and internet of things as well as the brief introduction to them.The 3rd chapter mainly discussed the necessity of in-depth marketing combined with internet of things. The main content of this part covers the importance of internet of things in in-depth marketing , relationship between internet of things and logistics, the .the application of internet of things based electronic business in the marketing . the problems in the implementation of in-depth marketing , the necessity of combination of in-depth marketing and internet of things. After which, the further development could only be gained by combining the in-depth marketing and internet of things. The 4th chapter: the feasibility study of the combination of internet of tings with in-depth marketing directly applied to end users. This part mainly discussed the feasibility of applying the internet of things to the end users in terms of setting up the production , sales, logistics, finance and management.The 5th chapter: the application analysis on the internet things based in depth marketing . a concrete analysis is carried out on internet of things in the application into the logistics , terminals, new production development, production, sales , AD.etc.