Optimization Of Hunan Mobile Internet Of Things Business Marketing Strategy

The Internet of things is called following the computer, the Internet, the world’s third wave of the information industry. With the development of mobile communication and mobile phone terminal popularization, whose object is the communications market saturation is gradually increased, the operators are look at fiercely as a tiger does looking at things the new development opportunity, along with the gradual development of the market of Internet of things and the increasingly mature, telecom operators in the networking market advantage is reflected gradually, can expected in the next few years, the telecom operators will gradually in the Internet of things to occupy the dominant position in the market, but also will attract more and more telecom operators to enter this emerging market with various business models.First of all, the thesis analysis based on the related theories, analyzes the internal and external environment of Hunan mobile communication company THE INTERNET OF THINGS business marketing strategy. The first of Hunan mobile communication company THE INTERNET OF THINGS business external environment, mainly from the political, economic, social, technical environment are analyzed and compared. Secondly, the analysis of SWOT marketing strategy of THE INTERNET OF THINGS business.Secondly, the paper puts forward the optimization scheme of Hunan mobile communication company THE INTERNET OF THINGS business marketing strategy. Firs, put forward the marketing strategy of THE INTERNET OF THINGS business goal is to increase the income and to cope with the market competition, in three years, THE INTERNET OF THINGS business income accounted for Hunan Mobile Corporation’s total revenue reached15%.THE INTERNET OF THINGS business income of three party (Hunan mobile, Hunan Telecom, Hunan Unicom) market share remained at more than60%. Secondly, THE INTERNET OF THINGS industry value chain products strategy based on THE INTERNET OF THINGS industry value chain, focus on product selection based on; in the price strategy put forward penetration pricing strategy, peak load pricing method; finally, promotion strategy, network and operating strategy.Finally, the paper analyzes the security measures of Hunan mobile communication company THE INTERNET OF THINGS business marketing strategy. First proposed to strengthen the THE INTERNET OF THINGS business organization, the establishment of THE INTERNET OF THINGS business operation mechanism, create a good environment for the development of the information technology. Secondly, put forward the training THE INTERNET OF THINGS service talents strategy and construction of THE INTERNET OF THINGS business operation support system and platform, optimization of Internet traffic threshold trigger, regularly trigger conditions, with a text message in time to provide users with Internet traffic data. Open the user traffic statistical data on the internet. The consumer behavior of abnormal warning and control, finally put forward the innovation of enterprise culture.The THE INTERNET OF THINGS service has brought a new revolution, telecom operators in the competition and new market opportunities and industry. Hunan mobile communication company has congenital advantage in the field of THE INTERNET OF THINGS services, but the mechanism is not flexible Internet enterprise, Hunan mobile communication company is to actively promote the product chain cooperation, innovative marketing means, so as to adapt to and strive to dominate the THE INTERNET OF THINGS business development.