Three-level Supply Chain Coordination Of Fresh And Live Agricultural Products By Revenue-sharing Contracts

The fresh and live agricultural product supply chain consists of suppliers, producers, distributors, retailers, and consumers. It is fused function network model. Connecting agriculture with supermarkets is a widely used fresh and live agricultural product supply chain in foreign country, while only 15% in our country. So this paper will research the fresh agricultural supply chain coordination under both situations by revenue-sharing contracts.This paper firstly analyzes the fresh produce status and existing problems of agricultural supply chain, pointing out the two important characteristics: perishable product and fresh and live product. There are two important models in the fresh and live agricultural product supply chain. Then, there is the low level of organization, each node in the sharing of information between members of a serious shortage of uncertainty and instability in the fresh and live agricultural product supply chain.Then, this paper studies a three-level fresh and live agricultural product supply chain consisting of producer, distributor, and retailer. We identify the optimal expected profits of the chain under three different decision-making scenarios with the consideration of product loss, freshness and stocking factor. In addition, we analyze the coordinated profit distribution among all three chain members in accordance with revenue-sharing contracts. We obtain these findings: revenue-sharing contracts coordinate the three-level supply chain in question effectively; correctly selected contract parameters can lead a win-win result for all three parties; and the optimal expected profits decrease with the increase of demand price elasticityk . Finally, we provide a numerical example to support the findings.Finally, this paper considers fresh and live agricultural products have a short life cycle in transition. Then we construct the freshness factor, and a number of changes reflecting the loss of fresh agricultural products, the proportion of function and logarithm function is constructed by reflecting on the needs of freshness Impact. We study a two-level fresh and live agricultural product supply chain consisting of producer, and retailer in the time constraints of a revenue sharing contract.