Study On Dynamic Pricing Of Perishable Asset And Government Strategy Under Subsidy

Government subsidies could not only change the consumer demand, but also affect the implementation of dynamic pricing policy. It would make nonsense if the government subsidize the perishable goods without giving any consideration of the special nature of the dynamic pricing strategy, but only increase the financial burdens. Therefore, it would be instructive to the enterprises and governments to study the dynamic pricing and the strategy of subsidies for the perishable asset.This article gave an overview of the research of dynamic pricing and the relevant theoretical background. It studied the dynamic pricing of corporations on the basis of continuous pricing set and discrete pricing set with the method of modeling and numerical simulation, where subsidies exist. It also studied the government strategy of developing effective subsidy policies under the condition of complete information.First, this article argued the dynamic pricing based on the continuous price set. We gave a new dynamic pricing strategy by establishing the dynamic pricing model on the basis of price subsidies and quantity subsidies respectively. As the result of the study showed, the corporations could take fully possession of government subsidies under pricing subsidy by introducing a new dynamic pricing strategy, while the ratio of the subsidies taken by the companies increased under the quantity subsidies. And then, we tested the effectiveness of the new dynamic pricing policy by simulation.Secondly, we discuss the dynamic pricing based on discrete pricing set. On the basis of two-tier pricing strategy, we established the dynamic pricing model of corporations under pricing subsidies and quantity subsidies and gave a method of choosing the best price package and calculating the optimal variation point. And as the result indicated, the period the products sold at a comparatively high price would be much longer than usual under the condition that the best price package were unchangeable. And if the best price package is changeable, the new best price package should be greater than the old one, and revenue the dynamic pricing model produced correspondingly was higher than those under unchangeable best price package.Finally, we discussed the government subsidy strategy. Under the assumption of the condition of complete information, we argued two issues targeted for subsidy efficiency and fairness. Focused on the subsidy strategy for efficiency, we gave the solution of"more times but less amount per time"for the dynamic pricing problem based on continuous pricing set. But for the dynamic pricing problem under discrete pricing set, we proposed some computing methods for the optimal subsidies in the condition of quantity subsidies and the optimal subsidy ratio under pricing subsidies. Given the consideration of subsidies targeted on fairness, we proposed a strategy for dynamic subsidy.