China National Chemical Engineering NO.7 Construction Company Limited Instalation Limited Liability Company

The object of this thesis' research is establishing the developing strategy of China National Chemical Engineering No.7 Construction Company Limited(hereinafter referred to as "CC-7"). Combined with this company' basic conditions, this thesis summarizes the theories of the profession competition, the enterprise competition strategy and the enterprise Core competencies, then analyzes the exterior conditions including the macroscopical environment, the trade environment and the status of nature resource, and the internal condition of the company, analyzed the superiority and the inferior, the opportunity and the challenge of the company. According to "accomplish perfect accomplish strong accomplish great"strategy for group,this thesis made the strategic direction of the company: In the former maket ,the company will practice strategy of the market extension and market defending; in the other market, the company will adopt the strategy of market permeating. On this above, the company' aim, fixed position and the company targets are established. The aim of the company is "Keeping satisfying for proprietor Being responsible for society Promoting enterprise developing" .The fixed position of the company is "Build internatiaol company".and then the competition strategy of the company-cost precedence is established. At the end, this thesis elaborate how to train core competing ability of company and keep the competitive advantage of the company.