The Study Of Sticky Cost In The Perspective Of Strategy Cost Management

In the era of knowledge economy, companies are faced with a increasingly complex economic environment and increasingly competition. Companies must implement strategic management in order to gain competitive advantage at such a quickly change business environment.As an important sub-system of enterprise management, cost management must be integrated with business strategy management.Strategic cost management is the use of cost information in one or more stages of strategic management.It is a modern cost management methods which develops from strategic management.Resource-based theory of corporate strategy think resources are the linkage of competitive advantage and growth decisions. Elastic resources make business strategy more flexible when there is a large enterprise of uncertain business environment, thus companies can change the operating strategy in the short time. Constrained resource is able to cultivate the core competitiveness of enterprises, enabling enterprises to obtain sustainable competitive advantage in a highly competitive environment.But as to companies, the cost of using elastic resources and constraint resources is different.The allocation of elastic resource and constraint resources can help companies control business costs from the source, and therefore it is a best choice to integrate elastic resource and constraint resource in strategic cost management.Anderson(2003)proposed the concept of sticky cost,which presents a challenge to the traditional cost theory.Cost Stickiness theory is that the cost of the enterprise and the business volume is not a simple linear relationship. In the framework of strategic costmanagement, and use enterprise resource constraints and flexibility resource allocation as a link, analyzed cost viscous behavior under different cost management.This paper selects1355 listed companies, 2007-2013 financial data and non-financial data, by empirical examination,we find that macroeconomic changes rate, enterprise life cycle, asset liability ratio, asset growth ratio, intangible assets to total assets ratio is possibly correlated with the level of cost stickiness and P/B rate is negatively correlated with the level of cost stickiness.This proved that constraint resource and elastic resource allocation based on the cost of the viscous effect are consistent with the hypothesis, thus in the macro economic environment factor, industry environment factors and internal environment factors,enterprise intentionally or unintentionally formed resource procurement plan is expected to cost, this is expected to affect the viscous behavior of enterprises.Finally, this paper further demonstrates how to based on cost stickiness to optimize enterprise resource allocation,how from the allocation of resources to carry out the strategic cost management and how to further carry out the strategic management of enterprises.