Marketing Strategies Research Of Xi'an DaTong Automobile Service Co.,Ltd

With the development of automobile industry and fast enlargement of market scale, Automobile service has been growing fast To great extent, it has met the demand for the fashionable culture consumer that brought to development of automobile industry. It has offered a kind of convenient, swift, overall, thoughtful service system platform to the masses of consumers; so, me service market of the automobile becomes new growth engines in automobile industry.In 2001,the gross profit of global automobile trade (including producing, selling, serving )was about 8,000 billion dollars .and 4,000 billion dollars evolves from the market mat related to automobile serves. The bigger the recoverable amount of the automobile is, the bigger the service market of the automobile will be.By 2010, the quantity of automobile in China could reach 71,670,000, among them the quantity of the car may reach 20,700,000. American General Motors Corporation predicted that By 2025, China may become the biggest automobile market in the world. This text has studied the development trend of the domestic and international automobile service market, has analyzed the domestic automobile service market, and carried on serious research to the automobile enterprise's market in Xi'an Shaanxi Also, it did careful analysis to the trade situation, proposed the advantage, inferior, chance and threaten position of the automobile service market This text has confirmed me factor of subdividing of the automobile market in Xi'an, Shaanxi on the basis of market analysis —Technological source of the core, automobile type and grade of service of goods of automobile. And utilize these three factors of subdividing to subdivide the automobile service market in Xi'an, and make the chooses to the goal market of automobile service market in Xi'an:SUV (Sports Utility Vehicle) style of Japan'sseries and Germany's series, which engage in automobile maintenance and spare part selling. Meanwhile make out market orientation strategy according to Xi'an DaTong 's enterprise ability and market environment Offer the specialized maintenance service and engage in spare part selling area for automobile service market in Xi'an. Concussed the marketing association of 7Ps by utilizing the vgigrpo^e market and service marketing theory Wish Throuht the marketing tactics, the strategy below may be helpful to xi'an DaTong Co., Ltd to enlarge market...