The Strategy Research On SNS (Social Networking Service)Marketing In Automobile Industry Of Our Country

The strategy directly related to the success and stability of the corporation.SMM(Social media marketing),which is one of the most important marketing strategies, has been widely concerned.SNS marketing,as a new Internet application;of Web2.0,which is failure to form a system of the traditional industry research.With the developing of Web2.0technology. A technique application called SNS (Social networking service) has been widely concerned by the people. Due to technical progress, marketing environment has changed a lot.The traditional advertising method does not gradually adapt the brand communication of automobile industry.SNS’s characteristics including true, participation, interactive, dialogue, ageing, public,which is providing a huge brand communication marketing advantage for automotive industry. Social media marketing will be the trend of the development of the Internet in the future. A single traditional mass media advertising forms will disappear. This paper reveals the auto industry brand communication dilemma in the development of the traditional marketing and analyzes difficulties reasons, and then puts forward effective micro and macro strategies. SNS marketing,as a automobile industry adapting to environment change,is a innovation pattern for the healthy development of the automobile industry and is an effective way and reference significance in the future. In view of this, SNS is the research object in this article, we use the qualitative and quantitative research, online survey, and case study, comparison, comprehensive research methods of literature study, construct the auto industry useing SNS marketing macro and micro strategies.This thesis has three characteristics.First,based on developing SNS communication,it studies on auto Industry and analysis properly how to use SNS characteristics for brand communication activity.Second, the paper combining theory with practice puts forward the car brand spread in the micro field such as the brand construction, public relations, advertising, promotion and so on. Third, in the traditional industry,the brand spread found a new marketing tool for car advertisement from the traditional mass media turned to social media, In future,it will be a very good books for the integration traditional marketing and the network marketing. The Automobile industry is an important pillar industry of the national economy and has the important position in the national economy.Then, along with the change of the macro environment which including the market environment, social environment, technology environment,etc. Many auto enterprise is faced with a serious crisis competition. Pay attention to the automobile industry and study the development of the automobile industry,which has important significance in the prosperity of our country market economy.