Automotive Service Industry Marketing Model And Countermeasures

The thesis divides into five parts, The first part is the introduction, point out the meaning of study automobile marketing mode, introduce the achievement of researching automobile mode at present, define automobile marketing mode and want to research purpose. The second part introduced several kinds of main marketing mode of automobile in China at present. The third part discuss the theory of how to design automobile marketing mode from marketing theory and marketing technology. The forth part analysis the marketing environment of automobile of China. The last part put forward the suitable national condition of China concrete countermeasure of automobile marketing mode .The text attempts to analyze several kinds of present main automobile marketing mode, dialectical to analyze marketing mode's the pluses and shorts, then studied how to development automobile marketing mode from marketing theory, summarize and put forwards some automobile marketing theory and marketing technology with directive significance. On the foundation of whole environmental analysis of automobile marketing of China, the whole current situation to automobile marketing of China has been probed into, and point out the development countermeasure of automobile marketing mode of China, has offered a train of thought and direction in developing the automobile marketing mode at present.The author investigated many automobile company in China, collected a large of actual data in trades , use strategy theory and marketing theory, carried on the analysis and discussion in theory. Through the research of this text, hope to introduce some automobile marketing method that can be operated. On the other side, the text try to propagate some advanced marketing theory and basic principle , help the Chinese automobile enterprise of produce and circulate to establish correct marketing strategy , improve the existence ability and competitive power of the Chinese automobile, offer some reference for development of the Chinese automobile industry.