ChongQing HuaYu Landscape Architecture Company Ltd Strategic Research

In the 21 century, with the development of society economic, science and technology, the domain of landscape has been enlarged and its function is also becoming abundant. Landscape has been a necessary party of people's life. Especially, the industry of landscape design is developing rapidly after our country's joining the WTO. Thus the research of the landscape industry has very important practical meaning.This thesis takes ChongQing HuaYu Landscape Architecture Company Ltd which were set up by the author as the object of study. It starts from analyzing enterprise environment and analyses what macro environment and what strategic condition the enterprise is in, industry competition environment and market demand systematically with business strategy and relative management acknowledge. On the base of environment analysis,it analyses the development strategy of the enterprise and defines the general strategy of the enterprise development and relative function strategy. Finally it puts forward the ways and measures to ensuring the implement of enterprise strategy.About the research methods, the main base is the strategic reform ideology. First, using Porter's five models of competition power, SWOT analysis method, BCG matrix, Value Chain method, and the classic VRIO analysis method frame, HuaYu Landscape Architecture Company Ltd's interior resource is analyzed. Through the matching of interior resource, exterior resource and environment of corporation, the strategic reform aspect and strategic selection are established.Our country's landscape architecture is developing rapidly. With the development of our country's economics and the lighting of people's living level, the need of landscape architecture will be greater. With the lighting of level of enjoying, the need of landscape's quality will be more strict. These factors give HuaYu Landscape Architecture Company Ltd valuable development chance and more strict quality request. The main difficulty of HuaYu Landscape Architecture Company Ltd is the short time of coming into the industry, little corporation scale, low market share and low administration level. Moreover, the main threatening comes from Chongqing's landscape architecture corporations and foreign large landscape corporation.So, HuaYu Landscape Architecture Company Ltd should take the following development strategy: 1. diversification strategy. 2. Merger and acquisition, building...