Research On Internet Enterprise Profitable Modes

With information and Internet gradually becoming important factors of social economic development, the time of Internet economy has taken shape. The development of Internet and E-commerce accelerates Internet enterprises to develop rapidly and the Internet industry has become the most inspiring and energetic one. However, Internet bubbles fell through in 2000.Consequently, lots of Internet firms went to bankrupt. A lot of E-commerce web sites confronted inflict at abroad and at home, a lot of Internet enterprises sank into the emergency of existence and development. The bankrupts and losses of Internet enterprises cause people to inquire into their Profitable modes on the condition of new economy. It's on this base that the thesis puts forward the theme of Internet enterprises' Profitable modes and then develops research and discussion.This thesis is composed of seven parts. The first part introduces the theme background and its research significance as well as present research situation and development, and puts forward the main content and new ideas. The second part elaborates the writer's basic knowledge of Internet enterprises including the their implication, producing and development situation. The Third describes the problems existing in Internet enterprises' management and then partly analyses their reason of Profitable or loss according to correlative cases. The fourth demonstrates relative Internet enterprises' Profitable theory foundations, which is the basic theory of this article. It lays a theoretical foundation to the later analyses and research. The fifth develops illustration to Internet enterprises Profitable modes, which contains the Profitable modes, and profit sources of facade Internet content provider web sites and electronic commerce web sites. Then it puts forward the tactics about how to improve the enterprises' profitable modes. The sixth is mainly case analysis. This part is a united one of theory and practice that analyzes in detail eBay commercial movements. The last is the ending part that summarizes the existing shortcomings and viewpoints needing further exploration.