Innovation Research On Profitable And Professional Property Service Mode Of Huangling Coal Chemical Industry Based On Customer Satisfaction

Since the implementation of the policy of reformation and opening, planned economic system has gradually given way to socialistic market economy system in China, and urbanization has began. Institute of Sociology of Chinese Academy of Social Sciences published Report on China’s New-type Urbanization of the Year of 2012 in December,2011, which reveals that urban population f China accounts for more than 50 percent of the total population for the first time. However, China’s urbanization lays particular stress on cities’ amount and scale and neglects the protection of resources and environment, which leads to a series of urban diseases. Thus, this paper has distinct era significance for it focuses on property service in urbanization process. As one of burgeoning service industries, property management has taken on the characteristics of enterprise operation, specialized management and socialized service. Property service is one of special forms of property management, and its profitability and professionalization has been widely recognized.At present, some international corporations’main business separates from subsidiary business, and property service develops towards profitable and professional management. Shaanxi is one of major provinces of energy, every energy enterprise in Shaanxi needs powerful logistical support, therefore, the study of profitability and specialization of property service of enterprises in Shaanxi Province is of practical significance. After Shanxi Coal Chemical Group experienced such development stages as joint venture and separate operation, it achieved some success, but the logistical enterprises were losing money. Therefore, how to effectively manage and operate logistical services of the Shaanxi Coal Chemical Group is an urgent problem. Huangling Coal Chemical Industry as the specialized logistical service of Huangling Mining Industry, needs to summarize the successful experience and draw on advanced experience of social property services in order to safeguard the smooth holding of Huangling Mining Industry.This subject’s research object is profitable and professional property service mode of Huangling Coal Chemical Industry. It comprehensively applies industry economics, quantitative economics, enterprise’strategy theory, enterprise Innovation theory, enterprise development theory, market theory, cost theory and sustainable development theory, uses methods of theory research, case research, field investigation, symposium, and questionnaire survey, and structural equation model analysis, analyzes and evaluates Huangling Coal Chemical Industry and subordinate logistical property service company of Shanxi Coal Chemical Group from such aspects as political environment, economic environment, social environment, legal environment, cultural environment and technological environment, and puts forward existing problems of Huangling Coal Chemical Industry. Furthermore, through comparing with Savills, DTZ, Jones Lang LaSalle, Vanke Property, Greentown Property, and Greatwall Property, the paper draws on their successful experience and brings forward profitable and professional property service mode of Huangling Coal Chemical Industry, and offers a series of suggestions on aspects of organizational structure, special services, human resources, management, informanization, and professionalization, in order to promote the development of Huangling Coal Chemical Industry and provide practical and theoretical references for property service of Shaanxi Coal Chemical Group.