A Study On Profitable Property Market And Marketing Strategy Of Property Enterprises

As a new-style property management mode, Profitable property can create steady cash flow and can keep down the increment in enterprises. It's obviously a way in effect for real estate enterprises facing more and more competition, for property enterprises bucking for survival and development, that can be used to achieve more style management guideline, reduce risk in effect, set up a way for financing and upgrade ability of competition. Thereby, more and more enterprises attach importance to this mode. However, profitable property enterprises are operating under a low level now. Starting with facing to market, this paper integrates marketing theory and methods with the characteristics of profitable property and the problems profitable property enterprises facing to. Also, there are study on market, building a operational mode facing to market, programming of marketing mix, competition strategy for enterprises and analysis of practical profitable property operation in my enterprise. Along with going deep into market and facing to pressure from international competition, profitable property enterprises ought to set up management conception face to market, and do continuous innovations on enterprise culture, operational mode, business process, marketing strategy, and get hold of advantage in market with more and more competition.The main innovations in this paper are:1. Market segmentation for profitable property enterprises facing to market.2. Enterprise resource recomposing and set up operational mode facing to market.3. Product type positioning using Analytic Hierarchy Process (AHP).4. Business Process Reengineering (BPR) in property services.