A Study On The Environmental Restriction Of Societal Marketing

Organization's marketing activities are carried out under the direction of the marketing concept. Marketing concept is the reflection of corporation's marketing ideology (philosophy), which is the guidance and principle of conducting marketing management.The concept and practice of societal marketing will be new tendencies of the marketing development in the world. Societal marketing emphasizes that the organizations should take relative social responsibilities during its operating activities in order to keep the organizations'benefit, consumers'benefit and social public benefit identical. However, many organizations in our country don't pay enough attention to societal marketing. One of the outstanding illustrations is the"Unfair Clause"between these organizations and consumers. The existence of"Counter-Social Marketing"phenomenon has its deeply social reasons. Its forming and...