The Research Of The Tour Product Life Cycle Theory

Since1970S, in the research aspects of the resort development and evolvement regulation, the western scholars had put forward the several evolvement models, and the model of the scholars extensively noticed and applied is the resort life cycle theories and model of Butler ( R·W·Butler).The resort life cycle theories and model of Butler is developed from the product life cycle theories. In the current domestic tour study circles this exists the issue about "the tour product life cycle( PLC)" and" the resort life cycle( RLC)".The writer thinks that the tour product has really the life cycle but not the resort, and the life cycle phenomenon of the resort is the result of the common function variety of various tour products of the different life cycle.The resort life cycle theories of Butler had provided a theories frame for us to study the evolving process of the resort. Putting forward the tour product life cycle has a important significance, not only to definitude the viewpoint of limited product life, and that for dividing the life cycle phases, analyzing the selling and innovation status of product various phases and adopting various innovation strategy of various phases. This indicated the direction to mastery the initiative power of the product marketing. In the competing abnormality severity tour market nowadays, if tour business enterprises want to exist better, they should have made out the product marketing and plan work. The article made out the critique and analysis to the difficulty and localization of the tour product life cycle theories operation usage, there mainly analyzed the localization of the tour data information and the difficulty of ration dividing phases and predict analytical.The demonstration study cases of the domestic and international about the tour product(or the resort)life cycle have already involved the resort( tour product), such as nature and cultural inheritance of world, theme park, famous mountain and cave, seashore and island, city and country...etc. The life cycle demonstration study of some tour product type is also too many to enumerate, but there still didn't systematic research for the life cycle of the tour festival activity. This paper discussed the problem of the tour festival product life cycle as an example with the Luoyang peony flower meeting in Henan, passing the demonstration study of its life cycle, this had the important meaning for the festival tour everlasting health development of our country.This text went along the analysis to the conducting characteristics and the restricting factors of everyplace festival activities, and as an example with the Luoyang peony flower meeting in Henan in detail demonstrated the influence factors of the successful tour festival actives and the development characteristics of the life cycle...