| Tourism product life cycle theory is an important theory in tourism science, particularly in the development of tourism science in the research of evolution, Western scholars had made some models at the evolution immediately after the theory was under a wide range of concerns, One of the most famous theories is Butler's resort life cycle theory.Butler's tour resort life cycle theory is an important theoretical foundation in our study of the tourism evolution process to provide a positive theoretical framework. The tour product life cycle theory not only pointed out that the products lives are limited, but also divided all stages of the product life cycle ,and make clear that what management strategies should be taken in different stages of the cycle on marketing and innovation ,those are of positive significance.In this paper, Butler tour resort life cycle theory is the basic theory, I made comparison study on the life cycle of tourism products between domestic and abroad. Finally I summed up the life cycle characteristics of the various stages of development, and reached that the Museum of Terracotta Warriors and Horses in the current is on development stage. And I made analysis on the life-cycle factors and impacts on tourism development, furthermore, I constructed the trends prediction model to predict the life cycle of the future stage of development about the Museum of Qin Terracotta Warriors and Horses .Finally, I gave a few control strategies on the life cycle of Museum of Qin Terracotta Warriors and Horses.In this paper, I associated tourism product life cycle theory with Qin Shi Huang Terracotta Warriors and Horses Museum, and consulted a large number of survey data to investigate the special life cycle of the Museum of Terracotta Warriors and Horses during the 30 years since the opening with model analysis . Then I made forecasts to the development of the current phase of the tourism products life cycle, and this is of a certain degree creativity and reference value. |
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