The Economic Benefit Analysis Of Market Operation Of Luoyang Peony Fair

Since the1980s, China’s local governments in order to support local economic development, promoting the development of various types of tourism festivals, making festivals all over the country today, covering north and south, which causes a wave of holding the tourism festivals.This causes the concern of academic session. However, domestic tourism festivals on the research is still in its infancy. So it can not meet the requirements of the development of tourism festival. China’s tourism festivals arise in the context of special structure, so it must go through a different mode of operation changes in the development process. This selection is the study of Luoyang Peony Fair,which currently is trying market-oriented mode of operation.This paper study the economic benefits of Fair Flower of market-oriented operation from the perspective of the economic benefits. Although domestic tourism festivals on the operation of the market research results is in the gradual increase, but from a quantitative point of view of the specific case is less, so the study of Luoyang Peony Fair market operation to enhance the economic benefits of festivals and rich tourism market and tourism festival operation of research results have some theoretical and practical significance.This paper consists of the following contents:(1) It analyzes the research background and research significance of the Luoyang Peony Fair market operation economic benefits. On the basis of reviewing the existing literature of the research, the tourism festival, market and other related concepts are clearly defined, mainly from two aspects,narrow and broad economic benefit.(2) This paper provides an overview of brief history of the Luoyang Peony Fair and its development has three stages.The stage of government operations, the introduction of market-oriented operation of the initial stage, market-oriented operation to a mature stage, The analysis includs not only the development of the mode of operation, also involves the resulting visibility changes. (3) This paper following analyzes from two perspectives:government failure in the process of government operations of Luoyang Peony Fair Construction and the operation of structural model analysis on the Luoyang Peony Fair to introduce theoretical analysis about market mechanisms. On this basis, then this paper uses data collected and uses the cost-benefit analysis method to study the economic benefits from the narrow and broad perspective of three different courses of development of the Luoyang Peony Fair, and a comparative analysis of different stages of the economic benefits.Finally the above analysis shows the introduction of the flower market factors enhances the economic benefits of a larger role, highlighting advantages of the government-led, market-oriented operation of the Luoyang Peony Fair.(4) In order to enhance economic benefits of market operation of Luoyang Peony Fair, the method is mainly from the view of the improvement of the market operating mechanism. Luoyang Peony Fair can be established a system of property rights; foster more market players; perfect Luoyang Peony Fair diverse funding mechanisms; to promote the perfect of market-oriented mode of operation of the Luoyang Peony Fair,to improve the operational standards, and to upgrade economic benefits of the Luoyang Peony Fair.