| Chain management of the cyber caféhas a broad prospect and will develop to the tendency of the industry. So far no nation-wide chain net caféhas entered into Jilin market, but only a few qualified private ones like Ying Tu , Hong Ri, and Fu Hao have started their small-scale chain managing in Changchun, which indicates chain management of the cyber caféin Jilin province has started and has been accepted professionally as good examples.It has accessed 750 cyber cafés that accounts 40%(not including the fibre-optical in cities, cyber cafés in towns and the ones by ADSL ) since Jilin Telecom entered this market three years ago. With the increase of cyber café, the content of its service has been valued. The providers of telecommunications attach more and more attention to chain management as there are ever increasing needs of the development of cyber cafés and the transforming of telecommunications from basic cyber providers to modern and integrate information providers. Especially when The Group of China Telecom obtained the business license at the beginning of 2005 Inner Mongolia Telecom and HeiLongjiang Telecom started chain management, which provided related references for Jilin Telecom. However, Jilin Telecom has not yet started chain managing of cyber cafébecause there are some objective factors as the high risk of chain management, the lack of experience in management held by telecom operators, the nonexistence of business operator in Jilin market and the possible influence on income of current clients.Integrating theory with practice, the paper analyzed the feasibilities of the... |
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