The Policy On The Strategic Alliance Of Herbal Enterprises In The Northeast Of China

The strategic alliance is the latest trend of the medicine enterprises. The strategic alliance of the Chinese medicine business enterprise of the northeast region has important realistic meaning. The research method that this thesis adoption theories research and an analysis's combine together, went deeply in studying the northeast Chinese medicine orgies and its strategy problems of the strategic alliance. It is the strategic alliance of the international and foreign biotech medicine business enterprise development research. This thesis in explaining the strategic alliance is"what" and" why", the problem of the research on the strategic alliance of the medicine business enterprise in the northeast of China is " how to do".This thesis is divided into totally six chapter:Chapter 1: The introduction chooses a background in analyzing the existing research characteristics and needing to study on the problem foundation, pointing out research purpose, theories, clarifying main contents and the point problems of research.Chapter 2: studying on the foundation theories of the strategic alliance. From dividing the content and the type in the strategic alliance, we carried on the mechanism analysis and theories of the strategic alliance to explain. The analytical part of discussing the motive and competitive advantages of the strategic alliance, the theories explains the part difference from the cost theories, the game theory, core ability theories, the value chain theories.Chapter 3: Introducing the strategic alliance of the foreign biotech medicine enterprise. First, we carry on the condition of the biotech medicine business enterprise. Secondly, we find the advisement from learning the foreign biotech medicine enterprise Chapter 4: to the northeast Chinese medicine business enterprise. Analyzed the present condition of the Chinese medicine business enterprise of the northeast region and carry on the business enterprise necessity of the strategic alliance in a specific way, at the same time in adopt this kind of the development of strategic alliance in the business enterprise should pay attention to the full exploitation of the exterior resources.Chapter 5: studying on the strategy of alliance of the medicine business enterprise in the northeast of China. Put forward to the...