| After the automobile reduce price in the year of 2004, local whole car market has already enter into tiny benefit ages, and the words of automobile's after-service market also appears multifariously in our visual field. According to the automobile industry of the abroad, the local automobile industry development is very not mature, being in need of own independent brand.Not only parts of local automobiles be produced the factory by some large automobiles of abroad to provide of, each big transnational corporation of now still the automobile that the vision put on the domestic after-service market which is just model - this piece of" big cake" . Currently, compared with the western nation, the local automobile after market in the need has already exist but the market is not mature. The market condition is advantageous to the industrial development maturity of local automobile after studying the local automobile. At the time of have a foothold present condition of market after studying the local automobile, the development process of the market after the domestic and international automobile of review, This text make use of the more analytical method, to the domestic and international automobile behind the growth mileage of the market carried on the basic analysis, The usage move the analytical method that static state combine together to the our country automobile behind each stage of market of characteristics does meticulous analysis. Pass the SWOT analysis method to current local automobile which is market in the after-sales service business enterprise face of profession condition do an analysis,Put forward the future development strategy of the market after-sales service business enterprise in our country automobile,thus for business enterprise the manager draw up the valid development strategy to provide the reference.This text is divided into six parts totally.Chapter 1 is an introduction.That part explained the background motive,... |
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