The Research Of Strategic Alliance Of Travel Hotels Industry By Game Theory In Xinjiang

The first of all, on industrial organization (IO) basis,the study Analyses actualities of tourist hotels about market structure, management, tourism policy and technological application in Xinjiang. The concrete conclusions are as follows:1. In respect to structures, tourist hotels in Xinjiang are imbalance in the grade, size structures. IO barriers exit, the tourism market is messed by imperfect and malicious competitions, and most of hotels have small scale etc.2. In respect to the administration and management,Especially, the large hotels and little scale hotels have many problems such as the few elasticity, high operating cost and improper marketplace contest.3. In respect to governments,governments have a hand in the marketplace, the tourism cake is broken up, and the management is insufficiently. Low technique and human resource are not resolved.4. The large enterprises are few and the money is short of developing technique, which makes new techniques application lagging in xinjiang.In the second chapter, aiming at the foregoing problems,the new form of organization of strategic alliance should be adopted. Because it can increase the industrial assembling degree,decrease...