Research On Sale Process Reengineering Of The Manufacturing Enterprises In Network Environment

The traditional sale mode of the manufacturing enterprises comes into existence in traditional business environment, and is appropriate for the environment, but the sale process based on the sale mode is not appropriate for the network environment whose main symbol is the comprehensive application of network and correlative technology, and therefore how to adapt the sale process to charictristics and change of the network environment receives more and more attention from people.The paper proposes a view of sale process reengineering to solve the problem. And so, the paper analyses the influence on traditional sale mode which network exerts firstly, the findings are that the sale mode of the most of the manufacturing enterprises in china is the sale mode drived by production, corresponding to the sale mode, the production mode which the enterprises adopts is the mixed production mode which is composed of MTS (Make to Stock) and MTO (Make to Order). Based on these conclusions, this paper abstracts the sale process corresponding to MTS and MTO, describles them by making use of the method of process modeling based on hypre-graph and constructs sale process hyper-graph models. In the end, the paper redesigns the process models by making use of principle of process optimization based on hyper-graph, and constructs new sale process and compares the new sale process with primary sale process. The comparison of the two processes comfirms that it can ensure that process reengineering result is scientific a cetain extent by making use of the right method of process modeling and optimization, and can also solves effectively the problems existing in sale processes of the manufacturing enterprises under the network environment by making use of business process reengineering.