Mobile Value-Added Business Application In Olympic Games

Mobile operators in China have achieved spectacular development in the past six years . Mobile phone users have skyrocketed from 50 million to 400 million, and thereby China has become the biggest mobile telecom market in demographic terms. However, the continuing decline of ARPU is jeopardizing the revenue growth. In this case, user data ARPU is becoming increasingly important and value-added business has become one of the decisive factors which are pivotal to the success of operators .Efficiently develop and broaden VAS application will become increasingly more important. 2008 Olympic Games which will have "digital Olympic , tech Olympic" as topic will be held in Beijing. Olympic is the most wonderful sports around the world, which must attract the eye balls of all the people and be a vital battle of all the medias in the world. Through Olympic brand influence , people will have reason to choose MMS,IM and so on .Games will provide MVAS with good materials, at the same time ,in some senses, There is a perfect convergence between big games and mobile value-added service. Exploiting and extending rich MVAS which is based on the Olympic games and sports not only promote user's high tech Olympic experience , but also bring all the people into a passionate games festival. In addition to it, the Olympic mobile value-added service can make operator gain big cash flow .The article sum up all the application of MVAS based on the Olympic games including mobile user's demand and beneficial business mode . All the analysis will be based on the different segment market and user's demand in the mobile service environment.In all, the article confirms to us how to explore mobile service application in the Olympic games and make a suggestion on marketing strategy. These analysis will be based on the foundation of on the point of multi-players and telecom industry circle.