TW Case Study On Optimization Of Business Model Of Mobile Phone Games In

This article is in the explosive growth of mobile gaming industry booming in the background, a mobile game from the perspective of practitioners, real data through scientific analysis and theoretical work in practice made on how to optimize the mobile games business The research for better corporate earnings nearly carried mode.First of all, from the beginning of 2013 and the global mobile games market has entered the era of explosive growth in 2016 is expected to hand the size of the global travel market will reach $ 23.9 billion, and still have great potential for development. As the mobile phone as the main carrier of the future of human life online entertainment, mobile games and thus get broad space for development users hundreds of millions. Extremely optimistic about the future prospects of the industry, it has attracted many companies to join the Nuggets. However, the industry in China are just getting started, there are too many unknowns need to study, and study mobile gaming business model is extremely important value and meaning in this one.Secondly, this study describes and scholars from the perspective of literature and analyzed the nature of the business model, the key features and success factors, and based on the theoretical basis of the business model summarizes the existing four mobile gaming business model: all free mode Download the charging mode, the monthly payment mode and in-game purchase model, analyze the current mode of the drawbacks of mobile gaming business model point out the need to be optimized.Finally, after extensive analysis of hand travel market existing business models and disadvantages of the use of Yves ? Pini E innovative business models proposed nine elements of theoretical analysis of specific cases in accordance with TW’s current situation to optimize the company now TW Some of the business model for the company at this stage of the case put forward by sub-user and differentiated selection of distribution channels in two ways to optimize the company’s existing business model, profitability provide guidance and advice for the product in the future.