The Premise Requirements For Enterprise Implementing The Diversification Strategy

In recent years, many enterprises fall over themselves for diversification strategy in our country even they are short of resources and abilities, they regard the diversification strategy as their basic growth strategy, the result is that many enterprises are defeated, some have to go back to develop their old business, some even are bankrupt. The main reason is that these enterprises implement the strategy blindly without studying their own resources and the external environments. I think we can't say the diversification strategy is good or not, it is meaningless because some enterprises are successful while some are unsuccessful, the key is that the enterprise how to utilize it. The view of this article is that: to a special enterprise in a special environment, we can tell if the diversification strategy is collect or fault. So this article want to study from the premise requirements which some kinds of enterprises want to carry out the diversification strategy, then establish the system standards which can evaluate if a special diversification strategy is collect, through it we can tell if it is right that a special enterprise in a special environment should implement the diversification strategy. The article will discuss the premise requirements of two kinds of diversification strategies in the end.