The Industry Selection Strategy And Management Frame Of INTLN Ltd

From the two factors of industry selection strategy and management frame, the article diagnoses and analyzes INTLN Ltd.First, the article gives the outline of the fundamental theory and tools of industry analysis. Then, gives a brief introduction of INTLN Ltd., using the theory or tools of BCG matrix, porter's competitive model, the value chain and resources and the scope of the firm, the author analyzes all the industries at the beginning and points out: in INTLN, the glassware is the weakest industry, although the medical industry, solar energy, coating, glass new materials have some problems, they are all in a good conditions.In the third charter, using the value chain theory, the author concludes: for better growth, the INTLN should empower to the fundamental company; in solar energy, gives some advises from the brand, new products and the management; then synthetical analyzes the coating and glass new materials industries.In the charter four, from the following two factors: the supply chain and resources, the author points out how to shape the competitive advantage. At last, using the experience of MNC, the author discusses the orientation and the function of headquarters and how to supervise and control all the enterprises.