Research For The Mode Of Regional Market Working Management In The NJ Cigarette Factory

Since China joined the WTO and the "Framework Convention on Tobacco Control" was formerly effective, the National Tobacco Bureau works out the related policy and instructs the further reform for Chinese tobacco industry. The policy, which clarifies the different measure between factory and sales, the action, which "reduces the small manufactories and supports the big one" and "separates the industry and business" , create the positive condition for the smooth circulation of the tobacco products within China, In order to increase tobacco production selling volume, increase the marketing share and strengthen enterprise competitive abilities, Chinese tobacco enterprises have to strengthen the research of the regional market management mode so that they can ensure to achieve the target of the management.On the point of the NJ Cigarette Factory, this paper firstly analyses China tobacco industry's situation and confirms the necessity to research regional market management mode of the NJ Cigarette Factory. Secondly, the paper illustrates the current market situation and diagnostic analyses it, then emphasizes the management and the factors which affects these important issues. Thirdly, the paper works out the research conclusion according to the NJ Cigarette Factory's management mode and solves the problems which exist in the current market management work. Finally, the paper dissertate the application of the NJ Cigarette Factory's working mode on regional market management.The achievements of this paper to be applied are valued at three points. First of all, according to the current market situation under the monopolization system, the paper points out that the regional market management work should pay much attention to many important factors which are the partition of regional market, the sales target resolve, cooperative procedure among departments, organization structure set-up, CRM, internal management, external assistant unit management, promotion management and performance supervision. In the next place, it solves the problems which involve the adjustment of regional market organization structure and the cooperative procedure design among internal departments while the NJ Cigarette Factory recognizes the market as direction. In the end, the conclusion of the paper, which gives the suggestion to the NJ Cigarette Factory's reginal management design, points out the practical guidance not only for the industrial enterprises under monopolization system but also for the other general enterprises during the time of utility operation.